Those sponsors are predominantly British based, with home brands accounting for 87.5% of its deals. The club that is perennially mocked for coming fourth in the title race have — you guessed it — received the fourth highest amount from sponsorship deals. Norwich City earned promotion to the Premier League as Championship winners. Seasons run from August to May with each team playing 38 matches (playing all 19 other teams both home and away). Find out more on the official website of the Premier League. Edgar Davids wears the unforgettable Tottenham kit of 2005, featuring the Thomson logo. From the United States and Venezuela to India and Thailand, the English Premier League 2019/20 season will be watched by all four corners of the globe – making it a prime platform for sponsors. Value: £35million, 7. Spurs fans were delighted to get rid of a red logo... only to get another one in the form of gambling company Mansion. For a club sponsored by a holiday company there certainly was a fair share of arrivals and departures at the then City of Manchester Stadium. Will Covid-19 inspire a new wave of entrepreneurs in the UK? Paul Pogba celebrates winning the Europa League with Chevrolet-sponsored United in 2017. But while none of the top six have a gambling sponsor, the industry accounts for the vast majority of the rest of the 14 remaining clubs’ shirt deals, with Malta-based Betway the biggest contributor via its £10m deal with West Ham United. Here's how the main sponsors of the Premier League's biggest teams has changed, becoming almost integral to some classic kits and in some cases almost synonymous with the club. None of the league’s teams shared their shirt with a gambling sponsor, but by 2009 this had jumped to seven and now half of Premier League kits bear the name of a betting firm. Ten of the 20 top flight clubs will display the branding of a gambling company, up from nine last season and the joint highest number ever, after signing deals worth a combined £69m. Probably the best sponsors in the world? Due to this change if you are seeing this message for the first time please make sure you reset your password using the Forgot your password Link. Once upon a time the title sponsor of the English Football League and the League Cup, Coca-Cola has now focused its backing on the Premier League as the “official soft drink”. Mr Wiacek said: “The idea behind ditching the title sponsorship, which generated $48.5 million per season, was to develop a clean brand image for the Premier League, following in the footsteps of American sports leagues such as the NBA and NFL as a means of enhancing the league’s value beyond TV. With a global audience of 3.2 billion, the English Premier League provides an almost unmatched opportunity for companies to get their names seen by billions of football fans around the globe. Hitachi's scrapped nuclear power project in North Wales, What is fracking and how is shale gas extracted? 8 – This is the number of clothing brands sponsoring the 20 Premier League clubs. Score and Change © 2020. Some 15 of its 46 sponsor deals come from businesses involved in financial services. Villa fans have had a glimpse of their new kit for next season, … We were told that we are facing a ‘watershed moment’ in which they would strive to provide an ever safer gambling environment. We are no longer accepting comments on this article. Here's how the main sponsors of the Premier League's biggest teams has changed, becoming almost integral to some classic kits and in some cases almost synonymous with the club. English Premier League sponsors for 2019/20 season EA Sports A group of eSports players play FIFA in a tournament in Cologne (Credit: Marco Verch/Flickr) As the developer behind the world’s most popular football video game series FIFA, it makes sense for EA Sports to link up with the EPL as the “lead partner”. The competition’s “official beer” also has plans to create special edition Premier League trophy bottles and in-game promotions in bars around the world. ‘Misplaced confidence’ of cyber security decision-makers putting businesses at risk, Smart home innovations and threats coming to your street, Adoption of UK’s ‘Making Tax Digital’ helped small businesses raise £815m in productivity gains, Tottenham’s first full season in its new stadium, Q&A: UK tech boss on why companies need to rethink how they measure success, Execs from Slack, Fiverr and more discuss how businesses can thrive in the 'new normal'. Value: £3million, 20. Kit sponsorship has gathered pace ever since, and many fans look at their sponsors with fondness - so who said advertising doesn't work? The Premier League, often referred to outside England as the English Premier League or the EPL, is the top level of the English football league system.Contested by 20 clubs, it operates on a system of promotion and relegation with the English Football League (EFL). Value: £1.5million, Club-by-club: A breakdown of the 2018-19 Premier League prize money. Sylvain Wiltord's winner at Old Trafford helped Arsenal win the Premier League and eventually the double in 2002. “Less than a year ago, we were told by the gambling industry that they are committed to reducing the amount of advertising in football. A new £200m package agreed earlier this year will see them match JVC's 18-year tenure as the new deal runs until 2024. The sports and retail branding company, which also provides the competition’s sleeve badges, signed up as the official supplier this year in a three-year agreement worth $1.5m per season. Will Covid-19 inspire a new wave of entrepreneurs in the UK? Sponsor: ManBetX Shirt sponsorship at this time was by failing computer manufacturer Commodore (1992-93) and then their outdated computer, the Amiga (1993-94). Having backed the London 2012 Olympics, Cadbury teamed up with the Premier League in 2017 as the “official snack”. In a deal worth £40million a year, Yokohama tyres took over from Samsung. For a team that communicated with each other so well within this period, it seemed apt that Arsenal during this time were sponsored by a mobile phone service-provider. Then Spurs got greedy - naming two sponsors to feature on their shirts over the next three seasons. Sponsor: Betway Number of clubs sponsored by betting firms is ‘disturbing’, say campaigners. Bournemouth Roberto Di Matteo helped Chelsea win the 1997 FA Cup while Hoddle is seen in action wearing the orange and grey away strip featuring Coors' brand during his stint as player/manager. Carmaker Chevrolet pays to Manchester United 72 million euro every season. Although this is a gloomy period for City fans, they were not without key players, with Georgi Kinkladze and Uwe Rosler among fan favourites from this era.

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